Jordan Brand

Richard Payne Studios spearheaded the campaign branding for Bella Hines' photoshoot. Bella Hines, is ranked as the 30th top women's basketball player in the 2025 class by ESPN.

She is the only active high school player, male or female, to secure a multi-year NIL deal with Jordan Brand, solidifying her status as a standout athlete both on and off the court.

Photography Photography provided for social media branding.
Creative Direction Directed the concept and executed the content to bring the brand's vision to life.
Graphic Design Custom graphics were created to adhere with Jordans' social media.
Photography Photography provided for social media branding.
Creative Direction Directed the concept and executed the content to bring the brand's vision to life.
Graphic Design Custom graphics were created to adhere with Jordans' social media.